AdVenture

Put your video-making and marketing talents to the test in this high-stakes challenge! Teams will be given a product along with a campaign objective, and it’s up to them to craft a captivating, persuasive advertisement that steals the spotlight. Using their creativity and strategic thinking, participants must produce a compelling video that not only highlights the product’s unique selling points but also aligns with the given marketing intent. This is your chance to showcase both your storytelling and branding expertise, as you create an ad that convinces the judges that your product is the best on the market.

The Prompt for Shriteq Adventure 2024 is:

C reate a compelling advertisement around the product: Ice Cream Sundae. Your challenge doesn’t stop at showcasing the sundae—it’s about branding. Apart from highlighting the product, your ad should focus on the brand behind it. Whether you choose a real brand or create one from scratch, the brand’s essence and personality must shine through in your ad. You have 30 seconds to 1 minute to deliver a powerful message, blending product appeal with brand identity. Show us how you can captivate an audience not just with a delicious treat, but with the story behind the brand! Good luck and let your creativity lead the way!

See Detalis

Guidelines

• Participants will have to make an advertisement for the product which fulfils the campaign objective provided
• Participants are allowed to create their video using any video editing tool, assets, etc., although any paid third-party assets are not allowed
• Final submissions must be in the form of an mp4 video or .zip folder with all relevant files and assets, and must be emailed to adventure@tsrs.tech with the subject and the file/folder name adventure.<school_name>
• The final video should be 30 seconds to 1 minute long

Submissions will be judged on:

• Creativity and Originality
• Visual and Audio Appeal
• Clarity of Message
• Persuasive force (ability to achieve the intended goal)
• Overall Impact

Timeline:

Prompt Release: 5th October
Submission Deadline: 12th October